I help ambitious solo founders turn scattered effort into calm, repeatable systems — so the business grows and you don't run out of road.
About
Most founders don't need to hustle harder. They need a system that carries the weight.
I'm Maya — a former startup operator turned coach. Over the last decade I've built and scaled teams, then spent the past eight years helping 100+ solo founders do the same without losing themselves in the process.
My work is part strategy, part operating system, part steady hand. We get clear on what actually moves the needle, design the systems that make it repeatable, and protect the energy that keeps you in the game.
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Selected Work
A few engagements that show how the work translates into real outcomes for solo founders.
A 3-month reset that cut a founder's working hours by 30% while revenue grew.
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A mainstage talk on designing a one-person business that lasts longer than the hype.
View →A two-day intensive that takes a tangled to-do list and turns it into one clear plan.
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A widely-shared essay on the handful of systems every solo founder should build first.
View →Ways to work together
Three ways in, depending on how much support you want. Every option is built around your business — not a template.
Power Hour
₱4,500
one-time session
A focused 60 minutes to untangle one big decision and leave with a clear next move.
Monthly Coaching
₱18,000/mo
ongoing partnership
Steady, hands-on coaching for founders building for the long game. We meet, we adjust, we keep momentum.
Founder Sprint
₱45,000
6-week intensive
A high-touch sprint to rebuild your operating system from the ground up in six focused weeks.
What clients say
Maya gave me back my evenings. We cut the noise, built two systems that run themselves, and revenue still climbed. It felt less like coaching and more like finally having a co-pilot.
I came in drowning in tabs and half-finished ideas. Maya helped me see the three things that actually mattered — and ignore everything else. My focus has never been sharper.
The Founder Sprint reset how I run my whole practice. Six weeks in, I had real systems, real boundaries, and a pipeline that doesn't depend on me being online at midnight.
Maya is the rare coach who's both strategic and deeply practical. She helped me launch my course calmly instead of frantically — and it's still the best thing I've built.
Contact
Tell me where you're stuck. I read every message myself and reply within two business days.
hello@mayacruz.coThank you, friend.
Your message is in. I'll be in touch within two business days.
